Some snippets from this interview of the CEOs of Toca Boca and Sago Sago (which was just bought by Toca Boca). I’ve selected some lines that I like.
Jason: Like Toca Boca, our approach is to create beautiful apps that are modelled after toys rather than games or books.
Jason: A well-designed app for this age group works well alongside flap-books, stacking cups, a good toy piano and other toddler-friendly toys. In terms of child development theory, we look to the constructivist school of thought. We focus on making experiences that are open-ended and child-led as opposed to structured and reward-based. As adults it’s easy for us to forget that young children are natural scientists. Instead of teaching kids, we’re better off providing good materials and inviting kids to teach themselves.
Björn: We still look at the way kids play — broadly speaking. We tend not to focus too much on the app space, but rather on the underlying patterns to see what could be fun with a screen too. The same goes for the design — looking around you in adjacent spaces can often be much more inspiring than to look at other kids apps.