This article, called “Why Do Designer Toys Suck So Badly?” is a sobering rant from a frustrated parent.
“Despite appearances, Automoblox are a trophy toy: all looks, no lesson. And as I survey the field of design toys for kids, I see too many other wooden, bright, no-battery, retro, expensive items that seem like no fun. It’s ironic that these are all aimed at the design-loving parent, because, with their emphasis on looks and embedded modernism, they are teaching precisely the opposite of outside-the-box thinking.”
The lesson: don’t forget who you are making the stuff for in the first place.